Artificial intelligence (AI) company PERSONA AI announced on the 15th that it won the Innovation Award at 'CES 2025'.

Hosted by the Consumer Technology Association (CTA), CES 2025 is the world's largest IT and home appliance exhibition held every January. Prior to the opening of the exhibition, the innovation, technology, and aesthetics of the entries are comprehensively evaluated to select the Innovation Award in each category.

PERSONA AI won the Innovation Award in the AI ​​category for a service that applied its self-developed sLLM and generative AI technology. This service infers the user's speech intent and provides hyper-personalized customized education and real-time communication services. By combining the sLLM developed by PERSONA AI, generative AI, and natural language processing (NLP) models, it increased the quality and accuracy of Q&A and maximized the educational effect.

PERSONA AI develops products and services in the form of on-device equipped with a lightweight AI engine that takes advantage of the strengths of its original technology. Accordingly, it operates without an Internet connection and does not incur additional costs. The award-winning work is also an example of applying these advantages to the field of education. It maximizes the positive functions of AI by minimizing cost and environmental constraints and providing equal opportunities.

PERSONA AI plans to use this innovation award as an opportunity to expand its generative AI services and strengthen its service capabilities. In particular, it will focus on B2B services such as the Korean-style GPT service 'KGPT', which does not have hallucinations, and the enterprise generative AI platform 'GenStation'. It plans to enter companies and institutions with strong security based on its own technology and practical functions that reflect actual demand.

Yoo Seung-jae, CEO of PERSONA AI, said, "We have proven once again that AI can be made part of everyday life by applying PERSONA AI's unique original technology to various industries and fields," and "We will continue to devote ourselves to developing AI services that anyone can easily use and enjoy the convenience of."