In the midst of the 'DeepSeek Shock' from China that shook the world, Korean AI company PERSONA AI is emerging as a strong competitor. The company won the CES 2025 Innovation Award for its on-device AI technology that operates without the internet or GPU. In particular, PERSONA AI's AI engine is evaluated as an innovative technology that solved security and cost issues.

PERSONA AI's AI technology, unveiled at CES 2025, delivered a strong message: "NO INTERNET, NO GPU." In fact, this technology can perform various AI functions without an internet connection, and it is executed using CPU-based AI computing technology rather than GPU. This has received much attention as it is evaluated as a "3-free AI" that has solved the limitations of existing AI technology such as security, cost, and hallucination phenomenon (model hallucination problem).

On-device AI, solving cost and security issues… Emerges as an alternative to DeepSeek

The technical strength of PERSONA AI lies in its self-developed AI engine. While existing global AI models operate on the cloud, which entails high server costs and security issues, PERSONA AI has implemented a lightweight AI engine that operates without the Internet. In particular, it is designed to enable AI calculations without a GPU, allowing AI to be utilized at less than 50% of the cost of existing ones.

In addition, PERSONA AI's AI technology demonstrates its strengths in areas where security is important, such as finance, public, and military. Unlike DeepSeek, which is embroiled in controversy over personal information leaks, PERSONA AI can operate AI in an on-premise environment without an internet connection, providing a high level of data protection. Thanks to this technological prowess, many companies and public institutions have already adopted PERSONA AI's solutions.

“One Person, One Bot Era”… Opening of an Era of Unlimited AI Utilization

The generative AI 'SONA 1' presented by PERSONA AI is equipped with not only image creation but also LLM functions, allowing for various AI applications such as document work, translation, and coding. In particular, it is attracting attention as an innovative business model in that it can be used unlimitedly without additional costs after a one-time purchase.

PERSONA AI has established itself as a leading AI technology company by developing FPGA-based AI semiconductors since 2018 and launching AI kiosks in 2020. In 2023, it solidified its position in the domestic AI market by introducing the Korean generative AI model 'KGPT', and is also strengthening its competitiveness in the global AI market by jointly launching an AI PC with TriGem last year.

Yoo Seung-jae, CEO of PERSONA AI, said, “The ‘one-person, one-bot era’ where anyone can easily utilize AI is becoming a reality,” and expressed his ambition to “show the power of Korean AI with a ‘3-free AI’ that eliminates concerns about cost, security, and hallucinations.”

Will PERSONA AI Lead the AI ​​Paradigm Shift?

PERSONA AI is changing the paradigm of the global AI market with on-device AI technology that does not rely on the Internet and GPUs. It is emerging as an alternative to centralized AI models such as DeepSec, and presents a new AI utilization model that solves security and cost issues.

If this trend continues, PERSONA AI is likely to become a key player leading the global expansion of Korean AI technology. It will be interesting to see what kind of results it will achieve in the on-device AI market in the future and how strong its position will be in the AI ​​ecosystem.