PERSONA AI, an artificial intelligence (AI) company, unveiled its new vision and corporate identity (CI) on the 1st to celebrate its 7th anniversary.

The vision of PERSONA AI announced this time is ‘The world we dream of, closer with AI.’ It reflects the will to realize innovation in everyday life through AI and create a future that everyone can enjoy. The mission for this is ‘Depth in technology, ease of service’, which implies that we will continue to advance our proprietary original technology and at the same time create AI that anyone can conveniently access and use.

The CI containing the new vision and mission was also released. The main colors, ‘PERSONA lime’ and ‘PERSONA blue’, represent infinite possibilities and dynamic change. The circular symbol composed of lines symbolizes an organism that constantly communicates, connecting the past, present, and future based on PERSONA AI's conversational AI technology. Additionally, by using a clear and intuitive font, it shows the image of PERSONA AI taking on enterprising challenges.

In addition, the brand name will be adopted as 'SONA', which is part of the company's mission, and the names of major services will be collectively changed. The on-premise chatbot 'ROCHA AI' is renamed to 'SONA CHAT', the subscription cloud chatbot 'BOTtalks' is renamed to 'SONA WORK', and the voice callbot 'CALLBOT'. ' changes to 'SONA CALL'.

An official from PERSONA AI said, "We are introducing a new vision, mission, and CI with the ambition to become a leading tech company in the AI era," and added, "We will challenge and strive to bring the world we dream of closer with AI."