Technology that operates AI inside devices such as smartphones or vehicles, so-called 'on-device AI', is attracting attention.

There is a domestic startup that has thrown down the gauntlet to dominate this market.

It is Persona AI, which is leading the way with lightweight AI technology.

It is currently accelerating its business expansion while preparing for an IPO.

The on-device technology developed by Persona AI is software that helps AI operate on its own inside devices such as PCs or smartphones without the Internet.

While existing AI processes complex calculations on cloud servers, Persona AI has significantly reduced the size and amount of calculations of AI models by utilizing its own lightweight engine.

Through this, power consumption has been reduced, response speed has been increased, and a structure has been implemented that does not require personal information to be transmitted externally.

In the past, high-spec devices were essential for utilizing AI, but now AI can be safely used even on low-spec devices without worrying about information leakage.

In particular, it is expected to be highly utilized because AI can be used without GPUs, which are experiencing a supply shortage.

Persona AI is scheduled to officially launch its service in June so that anyone can use it.

[ As we enter the era of offline AI and edge AI, we believe that edge AI has the potential to quickly advance into the global market as a Korean AI, and to expand the AI ​​semiconductor business and various manufacturing industries such as robots and UAM. ]

Thanks to its on-device structure that emphasizes security, it is highly evaluated as having potential for use in government ministries and public institutions.

Recently, we have jointly developed a laptop with built-in AI functions in collaboration with TG Sambo, and are expanding our scope to drones equipped with AI.

We are also participating in the 'K-AI Alliance' led by SK Telecom, and are expanding our cooperation base in the field of corporate AI such as AI contact centers (AICC).

Persona AI plans to accelerate technological advancement and overseas expansion by promoting an IPO in the second half of the year.

[ We plan to challenge the global market after the IPO with edge AI technology. Our company's goal is to create a situation where Korea's AI engine and edge AI engine are installed in various devices of global countries, such as various robotics industries and military equipment. ]

On-device AI is a strategic field that can make our country competitive in the global market.